This project was a brief for Monotype as part of the D&AD New Blood Awards, I chose to target the issue of cyber bullying and this is how I went about it. I tied in text talk and came up with the name 'Cybr' and with each of those letters created a character made entirely out of a pixel typeface, the faces of the characters were created by using punctation from the typeface. The target audience was primary school leavers and secondary school students so I chose the colours and style accordingly, I also created a number of posters, a 'Cybr' pack, comic strip, Facebook page and an animation to promote 'Cybr bullying'.