EL CABALLO. SPANISH FASHION BRAND. ONLINE DISPLAY AD, IN STORE DISPLAY AND MAGAZINE AD.
DESCRIPTION:
EL CABALLO needed to position itself as the only purebread Fashion Brand in Andalusia, Souhtern Spain.
Andalusia is well know for being the melting pot of several cultures as Romans, Arabs, Greeks, Phoenicians, Carthaginians and Visigoths who left their mark on the art, science, culture and gastronomy.
And this is the rich heritage that EL CABALLO communicates as a Brand.
I conceptualized, and designed an advertising piece that condensed the whole briefing in a powerful image, without using any unnecessary words.
This piece was used in all the Stores of the brand in Europe and Japan.
