In a society driven by consumerism and mass production, the micro-trend of personalisation has emerged.
We crave uniqueness and brands have started to adapt, to give shoppers more individual experiences.
Readdress the conventions of the hotel by thinking about how you can give your customers a personal, sensorial and engaging experience.
Raleigh Street aims to Celebrate the history of the bike, which was once the soul of Nottingham. Raleigh bikes were once the biggest bike manufacturers in the world. Aiming to show off the heritage and era of the once world renowned British bike, which once proudly proclaimed ‘Made in Nottingham’. It targets a range of people from tourists wanting to experience the history of Nottingham to the everyday cycling enthusiasts.
