Everyone knows that feeling, when you opening a box with new shoes.
The new logo represents Streetsportline brand through its modernised, simplified shape. Icon is a combination of Street, Sport and Line. These key elements form the image of sport shoes folded in a box. This means that the pictogram itself contains everything what inherently refers to the brand. Everything is connected, and so it should be. Right?
I have nothing to do with final result, which client decided. It was sad end of one brand.