Fortoona is a branding proposal for a mexican Collectible toy company. The vision of the company is to create a unique box around your favourite action figure. The box will also contain extra goodies that match your selection, furthermore, to enhance the experience of recieving your collectible you also recieve signed items and exclusive merch.
The logo was inspired by the imagery of ouija boards and mystical symbols, helping to give the brand a cult feeling (whose members are toy collectors). and the box like an iniciation present to this cult. The team (full of geeks) wanted it to be less obvious in our designs and we did not want them to become child-like. These are toys for young adults, these are collectibles, part of a real engagement between the customer and say, their favorite movie, show or game. We wanted it to be magical yet capture an air of seriousness.