A Lifestyle Accessories Branding Project  
At some point in my life I thought that it would be neat to create a new Lifestyles Accessories brand. This was part of a short project that I did, where I looked for a specific target market and tried to figure out what Soma & Sanity stood for. I also wanted to find a specific design language for this brand. And being that I'm inspired by nature, I thought that the stag beetle would be a great logo for the brand as well as part of the design language that I  was looking for. I was specifically inspired by the mandibles of a stag beetle for this project.
Disclaimer: Logos and company names used in this portfolio are strictly used for student project purposes and have no relationship to the company.
Soma & Sanity
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Soma & Sanity

Soma & Sanity | A Lifestyle Accessories Brand | Summer 2011 | Student Work
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117
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Published: