SMP: “Start strong. Finish even stronger”
I focused on the shoe’s new technology known as maximum outsole durability. This enables the shoe to last longer. I started off with a print ad that exaggerates the durability of the shoe in e metaphor of a very long tennis match.
The Storyboard is a brief summary of a 30 second TV ad that would promote the new range tennis shoes from New balance. This storyboard tells the viewer of a tennis match starting off in the early 1900’s and it goes on throughout all the big names in tennis to this very day. The match is seen as never ending, and it is all tied together at the end where a scene of the New Balance shoe is shown, telling the viewer that the shoe enables the player to not only start strong, but finish even stronger. No matter how long the match, the shoe will last.
