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    Founded by woodworker and sculptor Joshua Friedman, Base 10 Furniture is a small company in Los Angeles specializing in handmade, solid wood furn… Read More
    Founded by woodworker and sculptor Joshua Friedman, Base 10 Furniture is a small company in Los Angeles specializing in handmade, solid wood furniture. Josh's approach to furniture design is influenced by his years of experience in Japanese woodworking. The identity reflects Josh's minimal approach to his designs. A sparse layout is applied to the catalog and website, focusing the attention to Lonnie Dean's evocative pairing of furniture and scenic photographs. Catalog and website photography: Lonnie Dean Read Less
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Founded by woodworker and sculptor Joshua Friedman, Base 10 Furniture is a small company in Los Angeles specializing in handmade, solid wood furniture. Josh's approach to furniture design is influenced by his years of experience in Japanese woodworking.

The identity reflects Josh's minimal approach to his designs. A sparse layout is applied to the catalog and website, focusing the attention to Lonnie Dean's evocative pairing of furniture and scenic photographs. 

Catalog and website photography: Lonnie Dean