Client: Linksys
Agency: BLITZ
Creative Director: Mark Cohn
UI Elements Design: Josh Esguia
Agency: BLITZ
Creative Director: Mark Cohn
UI Elements Design: Josh Esguia
Talent Director: Cliff Pia
DoP: Scott Billups
Tasks Completed:
Project Description:
Linksys had a few interesting challenges for the 2007 CES Show. They wanted to tease a new group of products that were all interconnected. The challenge was, none of these products were allowed to be shown, and some were not even at the final prototype stage yet! Our concept was to follow our hero throughout his day, and have everything else in his world conform to what he was doing, as opposed to the usual interactions back then (remember this was the pre-iPhone, pre-Cloud days). The other challenge was the timeline. We shot this on December 22nd, and the finished piece was looping on the Trade Show floor January 8th. Happy Holidays :)
FINAL PROJECT
PROJECT SCREEN CAPTURES
BTS IMAGES
