While men may argue that a swift kick to the testicles is more painful than childbirth, few would say they’ve ever paid for such an ordeal. Women, however, pay through the nose on a daily basis - earning 24% less on global average, and paying more for high street products - for simply having the gall to own internal genitals. To get the world talking about this Vagina Added Tax, Amnesty International wants to work with global brands to offer huge price discounts exclusively to women; sparking huge social media and editorial conversation - one more step toward cutting the tax for good.
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Amnesty International x D&AD New Blood
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