Creating a Gender Equal World
The aim of the campaign was to challenge all employees towards a better understanding of each other specifically looking at what it is to be a woman in workforce. If we are to create a gender equal world we need to let empathy lead to equality - and that starts with the same pay for the same job both in corporate and labour sectors.
"Female leaders of FTSE 100 companies are outnumbered by Davids, Ians, Marks or Andrews (or variations of those names) by nearly 5:1".
- The Guardian
Title: A Gender Equal World
Client: HeforShe/UN Women
Sector: Public Interest, NGO
Art Director: Peter Assenga
Photographer: Estvan Vermeulen
Lecturer: Caroline Piotrowski
Client: HeforShe/UN Women
Sector: Public Interest, NGO
Art Director: Peter Assenga
Photographer: Estvan Vermeulen
Lecturer: Caroline Piotrowski
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