GWK is a farmers' co-op that provides farmers with the technology and expertise they need to run a successful farm.
Farmers are the unsung heroes of South African society. And yet so much of our lives depends on them. Farmers in South Africa are up against droughts, floods, rising business costs and falling profit margins.
To tell people about how GWK helps farmers to get their products to market, we spent two months creating a miniature world, some of it as actual models in studio, and some of it computer generated. Am I Collective was our very capable partner in this. As was our brave client. We believe it’s a fresh approach to how co-ops normally advertise .
Below is the making of: