Concept Brand Design | Arboreal Laboratory 树零实验室
 
Preface

In April 2016, the school organized us for a week of "Shanghai - Suzhou" outdoor investigation, combined with the subjective feelings of outdoor investigation, our team to Suzhou gardens as the breakthrough point for deepening research. Suzhou gardens are famous in China and even in the world, and the tree is constitute an important part of the Suzhou gardens; every tree tree is like a large piece of artwork, and tree of each part (leaves, branches, etc) can also for one small piece of art, this is we this time design inspiration.
We invented a to trees of each part as the goods for sale brand shape, named "zero tree Laboratory (Arboreal laboratory" and choose the Suzhou gardens common bamboo, plum, Pinus bungeana, ginkgo camphor tree and the above five plants as the object of our study, derived from the a set of products and the visual system.
This is a conceptual design exploration, some products may be a powerful and unconstrained style and even some ridiculous, but we hope is our hearts burst out of things, want to enjoy a design to bring us joy, do things like good. Two weeks of design time, from scratch, the team made a concerted effort to make a complete set of three works, I feel very satisfied and very happy.

2016年4月,学校组织我们进行了一周的“苏州-上海”户外考察,结合户外考察的主观感受,我们小组以苏州园林作为切入点进行深化研究。苏州园林闻名中国乃至世界,而树木是构成苏州园林的重要部分;每一棵树好比一件大的艺术品,而树的每一个部分(叶子,枝干等)也可以视为一件小艺术品,这也是我们这一次设计的灵感来源。
我们虚构了一个以树木的各部分作为售卖商品的品牌进行塑造,取名为“树零实验室(Arboreal Laboratory)”,选择了苏州园林常见的竹子,梅,白皮松,香樟树和银杏以上5个植物作为我们的研究对象,衍生出了一整套产品以及视觉系统。
这是一次概念性的设计探索,一些产品或许天马行空甚至有些荒唐,但是我们希望做的就是我们心中所迸发出来的东西,想要享受设计给我们带来的愉悦,做喜欢的事情就好。两周的设计时间,从无到有,小组三个人齐心协力地做出了一整套比较完整的作品,我觉得很满足也很愉快。
 
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Designer
 
CHENWB 陈伟斌 (China)
Ye Xiujie 叶秀婕 (China)
Yang Jingxian 杨静贤 (China)
 
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School
 
Guangzhou Academy of Fine Arts
广州美术学院
 
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(Note: all of the following pictures were taken at the scene; as a result of geographical and temporal relations, some plants or objects as a substitute, only as a display effect. )

(备注:以下所有图片均为现场拍摄;由于地理原因和时间关系,部分植物或物体为替代品,仅作为展示效果所用。)
 
 
Concept Brand Design | Arboreal Laboratory 树零实验室
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Concept Brand Design | Arboreal Laboratory 树零实验室

Concept Brand Design | Arboreal Laboratory [2016]
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