TRAVERSE
The aim of this project is to create a travel company to encourage people to discover the joy of travel. As we can plan our journey in advance, so is it possible to become even more convenient? Your task as a creative thinker is to deliberate how to promote travel in a carefree way.
Nowadays, we can find a range of travel companies which provide travel packages; also some online search engines
for hotel and flight tickets. However, it is usually without ‘follow up’ and no guide. Without locals you may not find the real places to discover and what to do. Thus my idea is to create a travel company with locals advices and to tell people travel is not just about visiting tourist sites, it could be about experiencing a different lifestyle.
for hotel and flight tickets. However, it is usually without ‘follow up’ and no guide. Without locals you may not find the real places to discover and what to do. Thus my idea is to create a travel company with locals advices and to tell people travel is not just about visiting tourist sites, it could be about experiencing a different lifestyle.
Audience
My target audience is the group with high disposable income through well-paid employmen and have relatively little leisure time. So basically ‘money rich, time poor’ and no children but still have the passion to explore the world in
a short period of time, therefore their personalities are for learning and discovering.
