Brief: S117 Sculpture Campaign
Create inspirational mood boards for all retail asset material, produce window
design visuals, instore promo space and a POS package for Speedo Sculpture S117
Concept
Lunar: The colours that emerge between sunset and sunrise.
Radiate: A glow of colour, light and surrounding shapes, and creating
shadow and depth.
The designs are influenced by the idea that swimming and being underwater is a calm safe place— a relaxation
retreat. A concept of feeling weightless underwater correlates to the theme of Space. Lunar and radiate both tie in
with Space, leading onto imagery of Auroras (Northern Lights) to form shape and colour. The patented honeycomb
fabric that makes the Sculpture range unique is also subtly touched upon via the hexagonal patterns and structures.
