The concept board.
The GloLife device
Poster during daytime
Poster during night time
Glow-dark outdoor poster 1
Glow-dark outdoor poster 2
Glow-dark outdoor poster 3
Glow-dark effect is incorporated into existing cyclist magazine with directions for the reader to follow. The magazine also serves as a media to promote the GloLife device.
Glow-dark effect can be seen when it is dark, which in turn attracts people attention.
To help more people, 1000 GloLife device is distributed during the RHB Shimano Highway Ride, which is a night cycling event scheduled in April 2016.
