This illustration was created to be used for a poster for the 2016 release of Lagunitas Brewing Company’s Waldos’ Special Ale. The beer was released on 4/20 at special events all around the country. Posters were printed and given away, and the art was also used in social media and website marketing. This beer is an annual special collaboration between the “Waldos”, who are a group of 5 guys from San Rafael who originated the term “420” as slang for using cannabis, and he owner of Lagunitas Brewery. This poster combines references of beer brewing, cannabis culture, all in a “Where’s Waldo” style seek-and-find illustration.
I also did some looping gif animations with the art for usage on social media and website:
This is the original sketch of the layout/content for the poster:
