In the production part of my MA thesis, knowledge gained from the areas of contemporary digital communication, behavioral
studies and social communication were combined and deployed in a self initiated design challenge, aiming to tackle the wicked
problem of unhealthy lifestyles and daily diets. The artistic work included the design and production of a product that can
be seen as an experimental 21st Century social communication campaign. The result is a pack of 40 inspirational chat stickers,
called Veggie Friends, designed for the Over-The-Top messaging application, LINE.