Contromano Beer — Identity
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    Whole brand identity for a newborn local roman brewery. I've designed logo and labels. It was a lot of fun!
Contromano is a newborn brewery based in Rome.
It is a figurative way to explain when you're taking up a road with you car (or scooter) in the wrong direction and it's also the name of the infamous seminal rock band (which you may have not heard about)

Each labels illustration reflect the beers unique name and flavour: American IPA, European Pale Ale, Milk Stout, Lager and Belgian Strong Ale.
Alas, if you'r not italian (or you're not even used to the roman slang) most of the names would sound nonsense for you, they're mostly jokes, word puns and assonances inspired by the ingredients

Official brand launch: 2016—5—26
Facebook page: Birra Contromano

First logo sketches
Approved logo versions
If you see this it means you've scrolled down till the end of this project, my most sincere thanks to you!