Simple call-to-action at the top of the page to gather user details for a MailChimp newsletter campaign.
Use of clean interactive elements to inspire user's to pre-order the book.
With an abundance of endoresments from some really big players - I wanted to ensure the images of various personalities were prominent. Rendering the images in black and white ensured that there was a level playing field across the various profile photos. The endorsements themselves were accessed via a responsive modal window.
With a multitude of events spanning different citites across the USA - it was important for the events listing to be easy to understand, rather then simply a long list. I decided to break up the events across the various cities and added a cover image to each. This made the events listing both more memorable and more appealing.