This brief was provided by The Old N1 Craft Distillery. The client is going to release a series of craft tonics, and requested a label and neck label for each as well as a carry pack. The client wanted a vintage feel with classic vehicles incorporated in the identity.
The look and feel I went for is a stylized, elegant, vintage feel. The background colour for the labels are slightly off-white, to compliment the colour of the tonic. The minimalist black lines and spots of colour would stand nicely next to the client’s Gin and not overpower it. The cars are line icons as to not over power the elegant design, and to keep it focused on a predominantly female target market.
