In 2013 Adidas launched an industry revolution with Boost, a brand new footwear cushioning compound. boost is the first cushioning innovation since Eva was introduced over 20 years ago. Boost provides insane energy return, and has an incredible feel. launched in Adidas running footwear, boost is now found in many of our shoes. Re-imagine our Boost identity for a boost communication re-set.  A concept born from culture, built for purpose, and daringly simple.