Commissioned window display for optical concept store Clérigos IN (Oporto, Portugal).
The brief was to design and build an illustrated window display with some of the city's most well-known buildings and symbols. Located in the heart of the city's center, large numbers of tourists visit the store on a daily basis.
It was required to simultaneously pique their interest and show them a stylized view of Oporto.
The chosen materials were foam board and wood, creating, both a luminous contrast with the dimly lit store interior and a super smooth transition with its raw materials interior design and furniture.
The trompe l'oeil effect was designed to direct the clients' gaze toward the interior of the store - inviting them in - and to provide placement tiers to the store's products (glasses, watches, shoes, purses, etc).
Because of the store's namesake and proximity with the Clérigos baroque Church, the dominant building in the composition is the iconic Clérigos Tower.
It is also the one element that's been drawn on a different colour. A dark shade of blue - in line with Oporto city's recent brand identity makeover.
The rest of the selected buildings reflect an ecclectic approach on the city's cultural heritage - ending with the contemporary Casa da Música.
Final look of the window display after storeowner's merchandising setup
Take a peek into the project's development stages