A great all-round beer to dress up any occasion, day or night.
A brand rethink. Modernity as the central concept. Elegance as its form. A slender neck. No label. Noticeably different.
A different reading. It takes a stance. Selecta. San Miguel wanted to rethink its most full-bodied beer.
The name Selecta was brought back into play, acting as the conceptual engine. Support was for modernity as the core idea and an elegant bottle with a “no label” finish, which highlights its unique value: three varieties of barley hops.
A different reading. It takes a stance. Selecta. San Miguel wanted to rethink its most full-bodied beer.
The name Selecta was brought back into play, acting as the conceptual engine. Support was for modernity as the core idea and an elegant bottle with a “no label” finish, which highlights its unique value: three varieties of barley hops.
The flavour of a brand.
