A great all-round beer to dress up any occasion, day or night. (2008)

A brand rethink. Modernity as the central concept. Elegance as its form. A slender neck. No label. Noticeably different.
A different reading. It takes a stance. Selecta. San Miguel wanted to rethink its most full-bodied beer.
The name Selecta was brought back into play, acting as the conceptual engine. Support was for modernity as the core idea
and an elegant bottle with a “no label” finish, which highlights its unique value: three varieties of barley hops. Select Branding. The flavour of a brand.


San Miguel Selecta
15
162
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Published:

San Miguel Selecta

San Miguel wanted to rethink its most full-bodied beer. Morillas redesigned the brand with an elegant bottle with a “no label” finish, which high Read More
15
162
1
Published: