Who is Bux?
Bastian bux is the consequence of reducing everything surrounding a dj and producer to its essential element: the music. that is the intention of bux: be stripped of all artifice and be judged by his work. Pieces full of deep textures, powerful harmonies, heavy beats and fat basslines; where everything is assembled with soul and sensibility.
From where we build?
We built the identity using as main ideas these values: shyness, anonymity, quality and mystery. These values are reflected in the photo shoot we made. We depicted a quiet, hidden place and showed the textures of his musical creations visually. Explosive photographs that preserve the identity of the character and broadcast his brand values.
How is your visual identity?
A system that young people around the world with a club culture and techno enthusiasts feel identified. We generated a simple logo that is the basis for generating a geometric and liquid system. A system that provides Bux with the necessary tools to self-manage his digital designs that allow him to create communication pieces that change over time, following a constant structure.
Right now Bastian can communicate in the same way as his music: stable, strong and enigmatic.