The Javelin—the flagship product by Aviation Technology Group, Inc. had to have collateral that was reflective of the unique nature of a personal jet. Each piece had to stand on it's own and also integrate into a package. The result is a pocket folder with pockets for brochures, a slit to hold the DVD sleeve, business card slot and saddle-stitched insert. The collateral also includes a twelve page saddle-stitched brochure for the aircraft. The trifold brochure is a direct mail piece that folds out into a small poster to further create excitement about the product. And a single sheet flyer completes the package.