Lavazza — London Fashion Week
Over the past few years, Lavazza has worked with marketing agency Amplify to increase engagement with a younger audience. We were asked to provide creative direction and design across a series of summer activations.
To show their ongoing support for fashion, Lavazza arrived in Soho for London Fashion Week 2015, offering a socially-driven coffee delivery service allowing thirsty Londoners to connect via the hashtag #LFWLAVAZZA. We helped promote the activity with a set of eye-catching postcards and a fleet of branded Vespas delivering hot Lavazza coffee to the lucky winners.
Lead Agency: Amplify
