Winner: Best in Show, Interactive
2016 American Advertising Awards, Nashville (aka the Addy Awards)
As Design Director I led the creative & user experience team for Anode, as we developed a conceptual touch-screen activity for Nashville Public Library’s new Bellevue Branch. The interactive installation ties in with an adjacent physical activity which the library built around the Imagination Playground foam block system. I developed the “Story Builder” concept and directed the UX and visual design team to create a fun, engaging, kid-friendly activity that intuitively complements the physical activity, and ties in the library’s available book titles to the current activity theme.
Credits: Design Direction & UX Leadership by Kevin Tucker, for Anode, Inc.; work by Anode, Inc., photo Courtesy of Anode, Inc.