Sophie Mason's profile

Not Just Fleurons

It was suggested through the given brief that today the essence of a flower has been lost; the public see them but don't appreciate them the way they should be appreciated.

In response to the brief I created the below outcome which delivers the meaning and origin to some of the most popular flower choices within the UK.

I set myself a target market of 25-40 year olds thus meaning it was to look fairly sophisticated yet still had to grab the attention.
The higher the flower illustration is positioned, the more uplifting its meaning is and so on.
You will notice that there are horizontal lines running inline with the flower markers, on a final print these areas would be spot varnished to ensure easier reading (and lining up) with it being a long liner piece.
Not Just Fleurons
Published:

Not Just Fleurons

The meanings of the most popular flowers sold within the UK presented in a lineal format.

Published:

Creative Fields