Challenge:
Develop a Bag in Box Wine brand targeting youth in Brazil
 
Context:
Although appreciated worldwide, wine has low consumption in Brazil, specially from people to 20 - 40 years old.
Sofistication, Rituals and High complexity  become barriers for those consumers.
We must had to find a way of breaking the predjudge brazilians have about wine, attracting this target.
 
Insight:
Based on a universal, simple an flexible element, we crafted a brand identity with high recognition and a strong cause to fight for: life is more important than labels.
Nake-it: the label free wine
The naming process led us to Nake-it. A verb, a moviment and an invitation for living in an authentic way, estimulating a less burocratic wine consumption, less predudges and a more social life.

It's simple as life should be:
Take off the label and enjoy your moment.
Watch the video-case
Interior packaging
Tone of voice
Credits: 
3D and Motion Graphics: Vinicius Lousa
Nake-it
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