Challenge:
Develop a Bag in Box Wine brand targeting youth in Brazil
Context:
Although appreciated worldwide, wine has low consumption in Brazil, specially from people to 20 - 40 years old.
Sofistication, Rituals and High complexity become barriers for those consumers.
We must had to find a way of breaking the predjudge brazilians have about wine, attracting this target.
Insight:
Based on a universal, simple an flexible element, we crafted a brand identity with high recognition and a strong cause to fight for: life is more important than labels.
Nake-it: the label free wine
The naming process led us to Nake-it. A verb, a moviment and an invitation for living in an authentic way, estimulating a less burocratic wine consumption, less predudges and a more social life.
It's simple as life should be:
Take off the label and enjoy your moment.
The naming process led us to Nake-it. A verb, a moviment and an invitation for living in an authentic way, estimulating a less burocratic wine consumption, less predudges and a more social life.
It's simple as life should be:
Take off the label and enjoy your moment.
Awards
Prêmios Lusófonos da Criatividade LUSOS (Portugal) 2018
Brasil Design Awards 2018
12ª Bienal de Design
Prêmios Lusófonos da Criatividade LUSOS (Portugal) 2018
Brasil Design Awards 2018
12ª Bienal de Design
Credits: 3D and Motion Graphics: Vinicius Lousa
