• Add to Collection
  • Tools Used
  • About

    About

    Lara Resch FH Dortmund 2015 Curated by Dominik Lanhenke and Johannes Graf. Roots Natural Barbecue offers products for a great evening with frien… Read More
    Lara Resch FH Dortmund 2015 Curated by Dominik Lanhenke and Johannes Graf. Roots Natural Barbecue offers products for a great evening with friends and good food. All products are made with natural ingredients and without additives. Fresh fruits are combined with herbs like blueberry with lavender or strawberry with chili. Each Roots Natural Barbecue product line provides a well-matched drink, mixed spices and vinegar. This project includes the Branding, Packaging Design, the Concept of a Pop Up Store as well as a Poster Design. The packaging and the materials are selected to represent the natural brand. In line with this the posters show the logo burned into wood and created with dried herbs. The Pop Up Store was designed to bring typography into a room. It is conceptualized as a cube. By extending two sites, the Store can be opened and the shape of the Roots initial gets visible. The architecture as well as the interior are created to be easy to stow and carried to the next place. The products are stored in metal boxes that represent a Barbecue. They can be stacked to act as shelf to present the products. Read Less
    Published: