Beckergy  is a company based in CDMX (México City) that specializes in solar panels systems, solving everyday challenges in all parts of life. Their products are applied in private life, corporate buildings, public space and healthcare. Our proposal draws inspiration from the sun and the process of the energy storage, the color palette was configured with harmony of warm and cool tones. Our proposal for the symbol was to generate a dynamic sphere that represents the energy in motion, the sun and high end technology. Our work went through the naming process "Becerril" last name mixed with the word "energy", we established their core values and developed full visual identity program and slogan, 

Art Direction & Graphic Design by: