Context_
Acttive is technology company that needed to reveal its innovation DNA, reaching new clients, engaging employees and attracting talents to work at the company.

Solution_
We developed a co-creative brand identity, having in mind that real innovation comes not from technology itself but from people behind it.  Along with the company's software engineers, we designed a system which generates Logo variations through  different kinds of imputs: from an IP, to a geographic coordinate or a company name, giving clients and employees the opportunity to create their own logo.  An alive and interactive Logo, representing the main role of Acttive: to simplify the complex in a changing world.
Logo Generator Software panel
Watch the video-case
Before (old logo) | After (new logo)
Results_
• Brand engagement
• Strengthen of Innovation culture  
• 87% turn-over reduction 
• 330% growth on clients
• Investors attraction and 20% participation sale.
• Company expansion to São Paulo, the economic center of Brazil.
Awards & Recognition_
• Bienal Brasileira de Design Gráfico - 2017
• El Ojo de Iberoamerica - Bronze Award - 2016
• CLAP Platinum (Grand Prix) al Mejor Sistema de identidad corporativa o branding - 2016
• Selección CLAP al Mejor Imagen gráfica (logotipo o marca gráfica) - 2016
• Selección CLAP al Mejor diseño gráfico para una Aplicación (Web, Tableta, Móvil, etc.) - 2016
• Brasil Design Award - Shortlist  - 2016
• Lisbon International Awards  - Shortlist - 2016
• Prêmios Lusófonos de Criatividade (Lusos) - Silver Award - 2015 
Acttive : Generative Logo System
883
15,546
32
Published:

Acttive : Generative Logo System

Acttive is a brazilian IT company that needed to reveal its innovative DNA, reaching new clients, engaging employees and attracting talents to w Read More
883
15,546
32
Published:

Tools

Creative Fields