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    Further and Beyond is a venture, on the move. A vehicle fostering motion, it has no single concrete vision restricting its course. This project l… Read More
    Further and Beyond is a venture, on the move. A vehicle fostering motion, it has no single concrete vision restricting its course. This project looks into redesigning an identity for Further & Beyond which is smart, simple, and effective in conveying the meaning of the brand. Read Less
    Published:
 
 
 
Further & Beyond
Rebranding
2015
 
"Further and Beyond is a venture, on the move. A vehicle fostering motion, it has no single concrete vision restricting its course. Instead it explores the myriad facets of ‘the human condition’ through stories of people, cultures and practices – far removed from our own.  In its examination, Further and Beyond also unearths diverse opportunities to plug into a need and create solutions. Built to be self-sufficient, these subsidiary projects ultimately affect change; personal and collective. Further and Beyond is then a reminder of where we’ve been, what’s influenced us, what changes we’ve affected and who we are constantly evolving into." — Further & Beyond
 
This project looks into redesiging an identity for Further & Beyond which is smart, simple, and effective in conveying the meaning of the brand.
 
 
 
 
 
 
 

Sources & Acknowledgements

Project Director(s):
Rajiv Rathod and Merwyn Coutinho
 
Feedback:
Siddharth Prakash, Dhruva Ghosh, Rajiv Rathod and Merwyn Coutinho