Universities Canada
Universities Canada serves as the voice for higher education, research and innovation for its 97 member institutions. The organization needed a contemporary brand identity to bring forward its new name, one that could represent its multifaceted nature and wide range of stakeholders. Underline designed a logo that does this by drawing on the rotated square, a classic symbol of convergence (a town square, a traffic intersection, a college quad). When animated, the logo expands concentrically outward, reflecting the organization’s steady growth, evolution and increasing inclusivity.
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Client: Universities Canada
Photography: Alexi Hobbs
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Client: Universities Canada
Photography: Alexi Hobbs
![Universities Canada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/48e4d637062977.58c6be8819fbc.jpg)
![Universities Canada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c95c0e37062977.57334ea1f281a.jpg)
![Universities Canada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a680f37062977.57334ea1f2e0b.jpg)
![Universities Canada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/747ee237062977.57334ea1f35cf.jpg)
![Universities Canada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b07aff37062977.57334ea1f3a72.jpg)
![Universities Canada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d90bcb37062977.58c6be8819851.jpg)
![Universities Canada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2f075437062977.57334ea2000d7.jpg)
![Universities Canada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a115f837062977.57334ea200955.jpg)
![Universities Canada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65ee4f37062977.57334ea200f73.jpg)
![Universities Canada](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2e095837062977.57334ea20169b.jpg)