Alex Vitti's profile

Geek Squad Refresh, Best Buy Company Magazine

Geek Squad Rebrand
The Link special issue with Geekmobile tear-sheet
As a part of the Geek Squad rebranding team, I lead the efforts to communicate the update to all employees across the country by creating a special edition of the company magazine, The Link. I designed, art directed, and produced the issue, as well as spearheaded the addition of the special tear-sheet highlighting the new Geekmobile. It had traditionally been a Volkswagen Beetle for many years, so switching to a Toyota Prius was big news and an exciting change.
Editorial Team: Chris Havens, Jeff Shelman, Natalie Albers, John Vomhof Jr.
Creative Lead: Alex Vitti
Staff Writers: Jill Farina, Brendan Johnson, Paul Moore

Geek Squad Refresh, Best Buy Company Magazine
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Geek Squad Refresh, Best Buy Company Magazine

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