In 2013, Coast Capital Savings began construction on a new head office — one that would allow it to support a growing number of members, branches and employees.
Rethink was tasked with an environmental design brief that had a clear objective: bring the fun and quirky brand to life in the physical space while reflecting the various communities Coast Capital is a member of. This manifested into many different design elements including a history wall, regionally designed cafes, boardrooms with a localized naming convention and branded graphic treatments throughout.