The Power Tower Module and Sample Tower
In 2014, Coop Retail Stores in Switzerland ("Coop") commissioned the firm I was connected with to
In 2014, Coop Retail Stores in Switzerland ("Coop") commissioned the firm I was connected with to
design their official FMCG promotion table set. Acting as the firm's Art Director, I was then tasked to conceptualize, design and create a prototype which will provide the client with the ultimate multi-functional FMCG promotion table set. Among several design concepts presented, my "Power Tower Module" and "Sample Tower" were not only chosen by Coop but are now their official FMCG promotion table set currently being used in their 180 stores nationwide.
The Power Tower Module comprises of two separate modular tables, which are set up to provide the necessary flexibility to address the various promotional situations as maybe required and for easy storage when not in use. Other highlights of these tables are: (i) equipped with wheels for easy mobility anywhere inside the store; (ii) a flat screen monitor to run product video with on-time promotional updates; (iii) 5 brands surfaces to hold product promotion posters; and (iv) allotment for simple cooking equipment as may be needed.
For sampling give-away and promotions, a "Sampling Tower" has been created with similar form and design. It is equipped with a built-in cooler for cold products promotions, as maybe required.
Promotions Counter Table: Distributed to 180 Coop Stores Switzerland
