The Robert McLaughlin Gallery

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The Robert McLaughlin Gallery is a vibrant public art museum housed in a landmark building created by renowned modern architect Arthur Erickson. After undergoing a foundational identity audit, the gallery sought a re-energized identity, one that would appeal to the older generation of regular patrons and also draw in younger people from their diverse and expanding community. Centering on a modernist logomark, the comprehensive branding platform designed by Underline functions across a variety of applications, including stationery, newsletters, posters, brochures and online assets.
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Client: The Robert McLaughlin Gallery