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    New brand positioning meets old world storytelling, as we took a page from a forgotten history of bush poetry among brewers. Through posters, pri… Read More
    New brand positioning meets old world storytelling, as we took a page from a forgotten history of bush poetry among brewers. Through posters, print and collateral, we describe how they "brew beer to pair with life's mysteries." Read Less
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Brewery Ommegang, nestled in a mountain valley just outside of Cooperstown, NY, is simply hallowed ground. As a matter of fact, Cooperstown was once the world's leading producer of hops, making it a beer town long before it became a baseball town.
 
With this evolution of our Ommegang brand efforts, we sought to tell the story of both the brewery and the place, and the magic between them. Drawing from a long-forgotten history of bush poetry in the brewing world was one way to let their tales be told.
 
But we went a bit farther. Again, evoking the sense of place, we captured the brewmaster's inspiration with the line, "Here, we brew beer to pair with life's mysteries." Each beer was then given it's own intent line – Rare Vos. To Reward Your Victories; Hennepin. To Explore Uncharted Waters; Three Philosophers. To Ponder Your Thoughts" – to show how Ommegang beers are truly mean to pair with different moments in your life.