W O M E N’ S F O U N D A T I O N
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The Women’s Foundation promotes equity and opportunity for women and girls, using philanthropy, research and policy solutions to make meaningful change. With new leadership came the desire for a much needed new brand. The direction was strong…“Help us spread the word by building an elevated, sophisticated brand that will gain national recognition and support.” Inspired by the recent research that women earn cents on a man’s dollar, the tagline “Will Work for Change” was created to get the controversial conversation started. Powerful portrait photography backed by factual graphics make the new brand impossible to ignore.
C R E D I T S
Studio—Design Ranch
Creative Directors—Michelle Sonderegger & Ingred Sidie
Creative Directors—Michelle Sonderegger & Ingred Sidie
Art Director / Designer—Morgan Stephens
Copywriter—Claire Harrison
Photographer—Nick Vedros (vedros.com)
Stylist—Susan Cannon
Client—Women's Foundation
Copywriter—Claire Harrison
Photographer—Nick Vedros (vedros.com)
Stylist—Susan Cannon
Client—Women's Foundation
Recognition— 2016 Print Regional Design Annual—Best of Reigon, Midwest
2017 HOW International Design Awards—Identity Merit
2017 CA Typography Annual 8
2017 Graphic Design Solutions Edition 06—Publication
