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    The brief was to create a stripped-back yet bold identity for Los Angeles based designer Azadeh Shladovsky. The central premise of Azadeh’s work … Read More
    The brief was to create a stripped-back yet bold identity for Los Angeles based designer Azadeh Shladovsky. The central premise of Azadeh’s work is the exploration of sensory awareness and visual consciousness. Her work manifests perceptual dichotomies in material and spatial expressions that evoke the power of the visceral, challenging the way we choose to see and interpret the world around us. The breadth and diversity of her work arises in large part from her sensorimotor approach to vision. With her unyielding commitment to the integrity of process, Azadeh continues to broaden her artistic reach in order to discover new ways of communicating. Full project coming shortly. Read Less
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Azadeh Shladovsky is a multi-disciplinary creative from Los Angeles. The identity is stripped-back yet bold to represent the material qualities of the work as well as a lasting memory of Azadeh’s daughter.

Grounded and visually represented by the balance of man-made and natural materials used within her furniture, the identity uses meticulously selected textures and processes to reflect the quality and consideration of the collections. To support the refreshed identity, we designed and produced a bespoke samples box, catalogue sheets and supporting folder with slipcase, postcard set with envelope and full business stationery. The website is a continued reflection of the studio’s creative prowess with an extremely stripped-back framework supporting experimental video, large product photography and visual journal.