Azadeh Shladovsky is a multi-disciplinary creative from Los Angeles. The identity is stripped-back yet bold to represent the material qualities of the work as well as a lasting memory of Azadeh’s daughter.
Grounded and visually represented by the balance of man-made and natural materials used within her furniture, the identity uses meticulously selected textures and processes to reflect the quality and consideration of the collections. To support the refreshed identity, we designed and produced a bespoke samples box, catalogue sheets and supporting folder with slipcase, postcard set with envelope and full business stationery. The website is a continued reflection of the studio’s creative prowess with an extremely stripped-back framework supporting experimental video, large product photography and visual journal.