The brief was to create a stripped-back yet bold identity for Los Angeles based designer Azadeh Shladovsky. The central premise of Azadeh’s work is the exploration of sensory awareness and visual consciousness. Her work manifests perceptual dichotomies in material and spatial expressions that evoke the power of the visceral, challenging the way we choose to see and interpret the world around us.
The breadth and diversity of her work arises in large part from her sensorimotor approach to vision. With her unyielding commitment to the integrity of process, Azadeh continues to broaden her artistic reach in order to discover new ways of communicating.