Brand Identity.
Client: Mercado y Parque Zaragoza.
Location: Veracruz, Mexico.
Zaragoza is a big market and park in Veracruz, Mexico. The local people and the government wanted to save this place and increase its popularity. The first big step was to refresh the image.
I got the chance to be in charge of the brand identity thanks to the university I was attending, but worked independently throughout the entire process. I wanted to create a logo full of colors that clearly represented both parts as one: The fruits represent the market and the tree, the park. It's easy to read, recognize, remember and reproduce.
