We choose to use a simple color palette (red/white/black and grey with different degree of saturation), both for a clean and professional mood and because this is the color palette used by TEDx and TED Talks. Then we worked on the dots motive: it's versatile and adaptable. A dot could be an atom, a node of a network, a really simple and minimal representation of a person, or a polka dot pattern. This motive enabled use to convey all the aspect that made the work of Domitilla unique: it is very professional but still very humane, with valuable insight but still a playful mood.