The GOAL
 
The creators of Zatch came to us with a unique app recommendation algorithm for indie games. It had already been successfully tested on Windows Phone and they were looking to develop an app for Google Play.
The first step was UX design for two initial iterations of the app. The first of which allowed users to swipe through options, a la Tinder style, to discover: "Do you like this app? Or what about this one?" After gauging the user’s preferences, the algorithm automatically creates a list of apps that are likely to appeal to the user. The second iteration then divides the recommendations into different categories to enhance discoverability.
Our client wanted to fine tune the art of app discovery with an intuitive UI design. Our recipe for this included large images, animations and dark backgrounds. However, on the contrary, Google Material Design usually suggests concepts with a light background. We had to balance these design perceptions, make the UX both simple and engaging, and preserve the initial idea, while at the same time enhancing the promotional effect.
All interfaces are designed in accordance
with Google Material Design guidelines.
Nowadays it’s relatively easy to emulate a technological product idea. In such circumstances UX and UI are the differentiating factors when it comes to creating a strong relationship with the end-user. Here animations come in handy - adding dynamism and life to an interface. They help to create a special feeling, a desire to play with the interface elements, engage users and establish an emotional relationship with them.
RESULTS
Felipe Ogibowski
Felipe Ogibowski, Co-Founder, IconPeak
"Manufactura and its team have consistently delivered high levels of commitment, reliability, design expertise, technical skills and quality of service. They have become an important partner and allowed us to scale our product development to meet our strategic goals."
Rating on Google Play
CREDITS

Manufactura IT Production & Graphic Design has developed Zatch app for Android. We provide multiple services including mobile and web development, UX/UI and graphic design. The company portfolio includes projects for major Russian brands, educational institutions and political parties. Manufactura has been successfully operating on Russian market since 2009 and entered Europen and US markets in 2015.

Art Director DMITRIY SIDOROV Design ELENA MOISEEVA, VLADIMIR STEGANTSOV Programming ALEXEY ROGOV, YURIY ZOLOTUKHIN Management LEV YAKOVLEV, MAX ZAKOPAJLOV Case Design ELENA MOISEEVA
© 2015 IconPeak, Manufactura IT Production & Graphic Design
 
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Zatch: Another View on Application Market
173
3.3k
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Zatch: Another View on Application Market

Zatch authors came to us with a unique app recommendation algorithm. It had been tested on Windows Phone and they wanted it to appear on Google P Read More
173
3.3k
22
Published: