A graphic identity system designed to inspire collaboration, invoke energy, and promote interaction.
PowerShift is an annual convening of executives, artists, and all those in between to gain insight and inspiration from each other. It embodies the exploration of old and new forms of power in organizations and society and reflects a dedication to forging new relationships and collaborations between a diverse group of people.
I was briefed to design a graphic identity system for PowerShift's first gathering in San Francisco. Working with internal stakeholders, I designed a fun, energetic identity that set the tone for collaboration. There is added value in that the deliverables also collectively function as a living style guide for the creation of future marketing and event collateral.
Before attendees arrived, their official titles were struck from their nametags. They were then encouraged to write in their dream title. This served as an ice-breaker/conversation starter and reinforced the open, improvisational, and creative nature of the gathering.
