Black Star Beer
The objective of this project was to reinvent the identity for an existing beer company, repackaging the beer bottles and six-pack carrier case. Minott’s Black Star Double Hopped Golden Lager is bottled at the Great Northern Brewing Company in Whitefish, Montana. In reinventing Black Star, I wanted to give it a new identity that better represented their company. Using Montana as my inspiration for the design, I envisioned a rustic and textured sticker with a simple type box. The goal was to create a masculine feel, but with qualities that women can find appealing as well.