We were hired under the creative direction of Consequence of Innovation to do the art direction and design for CounterCurrent, an annual festival of bold, experimental art in Houston. Using a vibrant, distinct palette with interchangeable colors and clean, classic typography, we designed an identity that could be updated on a yearly basis, thus standing the test of time. Each year we strive to develop a fresh visual take on the festival’s print and web collateral while working within the restraints of the original brand framework.

 

Agency: Consequence of Innovation
Creative Direction: Aimee Heimbinder
Art Direction & Design: Carissa Hempton