The aim was to bring to life the arthouse Asian movie Mood For Love in a boutique restaurant located in the Westfield mall in Sydney CBD. The design had to transport the consumer from a shopping mall to an authentic rustic Malaysian location. The logo had been hand painted and every aspect of the branding reflects the film including traditional slide style business cards, a script inspired menu and large deconstructed scenes from the motion picture.
The restaurant successfully transports customers from a city mall to the streets of Malaysia. MFL has become one of Westfield Sydney's most popular restaurants.