OneGo had just rebranded with a beautiful new style guide, but needed to make sure that the functional aspects of the site was up to par. As a designer, I redesigned the most interaction-heavy parts of the website, while interpreting their new optimistic branding in a playful way.

 

 

 

 

 

 

 

People arrive on this page because they're excited about OneGo and ready to buy a subscription, but the challenge is they also need to create an account at OneGo. Essentially, the account page merges both a purchase and account sign up flow, which meant there were a lot of fields on this page! I made this process as transparent as possible by creating a three fold layout, with account information on the first fold, subscription purchase on the second, and a confirmation in the last fold that was always visible and updated in real time.

 

 

 

 

 

 

Just like any startup, OneGo launched their site as quickly as possible and used an out of the box contact us form. Taking a second pass at it, I realised that this was an opportunity to showcase our new friendly branding and our dedication to
customer service.

 

The out of the box solution had a lot of lead generation questions and an unhealthy obsession with dropdown fields. I proposed two options: my recommended one that would cull the form down to the essential fields and have lead generation as well as customer service questions as a follow up, and a second option where all current fields were necessary and just needed some design love. In both, I reevaluated our relationship with dropdowns, as they tend to hide information, introduced the friendly tone of OneGo, and made the page about the user.